Long-form Business Storytelling
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Build Stripe for vice products - a payment processing solution for industries that can't use mainstream payment processors like Stripe, specifically targeting cannabis, sex products, and porn industries.
Key Points:
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Market Opportunity:
- Multiple hundred billion dollars in turnover across cannabis, sex products, and porn
- Major brands like Adam & Eve and LoveHoney can't use Stripe
- Can't use Shopify (since it relies on Stripe)
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Marketing Strategy Solutions:
- Adult Ad Networks:
- Use platforms like Traffic Junkie and ExoClicks
- Advertise directly on porn sites
- Content Marketing:
- Heavy focus on content creation
- Target specific keywords on Google
- Buy and control review websites (similar to Casper's mattress review strategy)
- Direct Partnerships:
- Work directly with podcasts
- Partner with newsletters willing to take vice product sponsors
- Celebrity sponsorships (like Fleshlight's approach)
- Adult Ad Networks:
-
Problem Being Solved:
- Payment processing for restricted industries
- Marketing solutions for products that can't advertise on mainstream platforms (Facebook, Instagram)
- Alternative distribution channels for vice products
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.