Two-Angle Success Rule

A framework for creating successful podcast content based on Eric Newsom's "Diamond" theory of differentiation.

The Diamond Framework

• Need to be unique in at least 2 of 4 key attributes to create a hit podcast
• Just being different in one area typically leads to failure
• The four attributes that can be differentiated:
  • What it's about (content)
  • Who hosts it (expertise/personality)
  • Who it's for (target audience)
  • How the story is told (production/style)

Examples of Successful Two-Angle Implementation

My First Million Podcast:

• Content differentiation:
  • Covers full range of entrepreneurship
  • From small side hustles to billion-dollar tech ideas
• Host differentiation:
  • Hosts have real entrepreneurial experience
  • Engaging and entertaining personality styles

All-In Podcast:

• Expert differentiation:
  • Hosts have built billion-dollar companies
  • Access to high-level networks (presidents, Fortune 500 CEOs)
• Content differentiation:
  • Unique insights from successful operators
  • Broader worldview than typical podcasters

Common Mistakes

• Focusing on just one differentiator
  • Example: "I'll make a podcast about gorillas because there are no podcasts about gorillas"
• Not having expertise or unique angle to support the concept
• Failing to pair content uniqueness with another strong differentiator

Success Indicators

• When unique content meets unique expertise
• When storytelling style meets specific audience needs
• When host authority combines with distinctive content approach
• Having at least two strong points of differentiation that complement each other