50th Percentile AI Strategy

The AI opportunity is massive - more competition but exponentially more opportunities. The key is not becoming an AI expert, but getting "dangerous enough" to multiply your existing skills.

The AI opportunity landscape

• AI is like musical chairs where they 50x'd the number of chairs and only added 50 people
• Every single product in every category just came up for grabs because AI changes what can be done
• The opportunity set is so much bigger that increased competition doesn't matter
• Companies are already doubling profit margins just by improving customer support, developer productivity, and replacing junior programmers with AI

The 50th percentile AI strategy

• Don't try to beat AI geniuses - Wrong game to play is competing with people who are technically brilliant and working on AI 24/7
• Multiply your existing expertise - If you're already top 10% in business/content/your domain, just get to 50th percentile in AI
• "Just dangerous enough" - Get good enough with AI to multiply against what you've already got
• The right frame: How do I use just a little bit of AI to enhance my existing 10-20 years of domain knowledge?

Jobs are bundles of tasks

• Every job is a bundle of tasks (restocking, checkout, bagging, pushing carts, etc.)
• 80% of those tasks will be replaced by AI
• 20% of those tasks will be enhanced by AI
• Figure out which tasks in your job can be done by AI or made way better with AI

Practical AI workflows that 10-100x output

Voice-to-text with Whisper Flow

• Works across any app - Slack, Facebook, Instagram, email, iMessage
• Just hit "start flow" and talk naturally
• Learns your formatting preferences (line breaks, bullet points, removing periods)
• Eliminates typing entirely - "I barely type anymore"

Rambling to structured content

• Go for a walk, pop in an AirPod, and just ramble for 30 minutes
• Talk through ideas for emails, blog posts, book chapters
• Feed the rambling to ChatGPT: "remove the rambly parts and structure this well for me"
• Get something 85-90% done without looking at a screen
• "My dad would be like 'this is not work, what are you doing'"

AI as manager/strategist

• Set up AI to constantly scan YouTube for what adjacent channels are doing
• Have it identify outlier videos and analyze why they worked
• Reference against your brand corpus to suggest what you should do
• Use it to pitch ideas based on competitive analysis

Email assistance

• Upload angry email drafts
• Ask: "My instinct is to write this angry thing but I know that's not right - help me write this in a way that gets me what I want"
• AI helps you be productive instead of reactive

The K-shaped economy

• It's not that your whole job goes away
• Winners: People who use AI to 10x or 100x their output
• Losers: "This is too new, this is too fast, we should keep it old school"
• The difference is simply who adopts vs who resists

Key insight: Creativity is the new productivity

• Last 50 years were about who can be most productive
• Now with AI, everybody's instantly productive
• It's actually about who's got the best ideas
• Creativity becomes the differentiator when productivity is commoditized