Email Delegation System

Andrew Wilkinson developed a system to handle overwhelming email volume while creating positive impact. Here's how he manages it.

Email Management System

  • Fully delegated email to assistants (one primary, one in Philippines)
  • Reduced daily emails from 200-300 to just 20
  • Saved 2-3 hours per day
  • Uses tech support software to pipe and manage emails

Rules-Based Delegation System

  • Created 10 core rules for assistants to follow
  • Key examples:
    • Document signing → Legal team review if below certain amount
    • Interview requests → Check podcast downloads, schedule if above threshold
  • Only forwards emails that are:
    • Direct questions from friends
    • CEO communications
    • Investment decisions

AMA Solution for Mentorship Requests

  • Holds monthly Ask Me Anything (AMA) sessions
  • Benefits:
    • Saves 2-3 hours per month
    • Raised $58,000 for charity ($29k from donations, matched by Andrew)
    • Makes answers public for everyone's benefit
  • Process:
    • Established entrepreneurs asked to donate to charity
    • First-time entrepreneurs exempt from donation requirement
    • Answers provided during monthly AMA session

Charitable Impact

  • Donations went to:
    • Bridges for Women (helping women leave abusive households)
    • Local gym for handicapped people
  • Total personal charitable giving: $3-4 million
  • Currently evaluating most effective charitable approaches:
    • Local impact vs. global impact
    • Quality of life improvements vs. life-saving interventions
01:02:48 - 01:04:19
Full video: 01:28:54
AW

Andrew Wilkinson

Co-founder of Tiny

Wilkinson is the co-founder of Tiny Capital, which owns companies including AeroPress, MetaLab and Dribble. He is also the co-founder and chairman of WeCommerce, a holding company that starts, buys, and invests in the world’s top Shopify businesses.

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