Email Delegation System
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Andrew Wilkinson developed a system to handle overwhelming email volume while creating positive impact. Here's how he manages it.
Email Management System
- Fully delegated email to assistants (one primary, one in Philippines)
- Reduced daily emails from 200-300 to just 20
- Saved 2-3 hours per day
- Uses tech support software to pipe and manage emails
Rules-Based Delegation System
- Created 10 core rules for assistants to follow
- Key examples:
- Document signing → Legal team review if below certain amount
- Interview requests → Check podcast downloads, schedule if above threshold
- Only forwards emails that are:
- Direct questions from friends
- CEO communications
- Investment decisions
AMA Solution for Mentorship Requests
- Holds monthly Ask Me Anything (AMA) sessions
- Benefits:
- Saves 2-3 hours per month
- Raised $58,000 for charity ($29k from donations, matched by Andrew)
- Makes answers public for everyone's benefit
- Process:
- Established entrepreneurs asked to donate to charity
- First-time entrepreneurs exempt from donation requirement
- Answers provided during monthly AMA session
Charitable Impact
- Donations went to:
- Bridges for Women (helping women leave abusive households)
- Local gym for handicapped people
- Total personal charitable giving: $3-4 million
- Currently evaluating most effective charitable approaches:
- Local impact vs. global impact
- Quality of life improvements vs. life-saving interventions
01:02:48 - 01:04:19
Full video: 01:28:54AW
Andrew Wilkinson
Co-founder of Tiny
Wilkinson is the co-founder of Tiny Capital, which owns companies including AeroPress, MetaLab and Dribble. He is also the co-founder and chairman of WeCommerce, a holding company that starts, buys, and invests in the world’s top Shopify businesses.