DAU Numbers Turn Vague

A story about Twitter/X's CEO Linda Yaccarino being unable to provide clear user metrics during an interview.

When asked about daily active users, Linda fumbled through her phone and vaguely stated "200, 250 something like that." The interviewer then pointed out that when Musk took over, they had a specific figure of 237 million monetizable daily active users.

Instead of addressing this apparent decline, Linda attempted to deflect by talking about why she's in her current role: "One of the reasons I'm in the chair I'm in today at X is because I knew for the last decade... my old remit was to oversee advertising revenue and enterprise relationships."

When pressed further about metrics, she pivoted to discussing "50,000 curators" and "communities" without providing specific user numbers, demonstrating a lack of transparency about the platform's current performance metrics.

16:23 - 18:39
Full video: 30:55
LY

Linda Yaccarino

Advertising powerhouse turned tech CEO. Transitioned from NBCUniversal to lead X (formerly Twitter) in a bold career move.

Focused on transforming X into a profitable enterprise while tackling content moderation challenges. Renewed key partnerships and made strategic appointments to drive the platform's evolution.