Hiring Beyond Resumes

Jojo Hedaya shares his unconventional hiring philosophy at Unroll.me, where they prioritize finding passionate, hardworking individuals over those with traditional credentials. This approach helped them build a successful team while competing against tech giants for talent.

Key Points:

  • Core Hiring Philosophy:

    • "Fuck resumes" - traditional credentials aren't the priority
    • Look for "diamonds in the rough" rather than conventional candidates
    • Can't compete with Google/Facebook for traditional talent, so need different approach
  • Ideal Candidate Profile:

    • People who may not have studied computer science but took coding classes
    • Individuals who want to do something different
    • Those willing to hustle and work hard to reach the next level
  • Team Building Principles:

    • Focus on hiring smart people you want to spend time with
    • Build a family-like atmosphere
    • Value potential over experience
  • Success Story Example:

    • Jack: Started as an intern doing support tickets
    • Progressed from sending t-shirts to leading product
    • Exemplifies the company's belief in developing talent internally
  • Team Culture:

    • Emphasis on creating a family-first environment
    • Team activities like shared Thanksgiving meals
    • Strong belief that the team builds the company, not just the founder
  • Hiring Strategy:

    • Take chances on people
    • Look for alternative ways to find talent
    • Focus on building long-term relationships with employees
    • Value cultural fit and work ethic over traditional qualifications

This approach enabled them to build a strong team despite limited resources and competition from larger tech companies.

11:02 - 12:25
Full video: 28:33
JH

Jojo Hedaya

Co-founded Unroll.me, an email subscription management service. Sold the company to Slice Technologies in 2014.

Featured on entrepreneurship platforms, including the My First Million podcast.

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