Mission Beats Mercenary

Jack Abraham shares his perspective on the difference between mission-driven innovation versus copying existing business models, specifically discussing the case of Rocket Internet's approach versus his company Atomic's philosophy.

Key Points:

• Mission-Driven vs. Mercenary Approach:

  • Different quality of talent is attracted to original ideas vs. copying
  • Mission-driven teams tend to have more longevity
  • "Missionaries often outlast mercenaries"

• Innovation Philosophy at Atomic:

  • Pride themselves on being innovative and original
  • Avoid copying other people's ideas
  • Creates different processes and culture fundamentally
  • Focus on attracting mission-driven talent

• Views on Copying Strategy:

  • Acknowledges copying might be easier initially
  • Believes copying is less valuable long-term
  • Less interesting personally and professionally
  • Only works well in specific cases (like local network effects before original company expands)

• Problems with Pure Copying Approach:

  • Harder to maintain quality talent
  • Relies heavily on outspending competitors
  • Often uses "hired guns" (like bankers) rather than passionate founders
  • Less sustainable long-term business model

• Business Building Philosophy:

  • Values innovation over replication
  • Focuses on building original, sustainable companies
  • Prioritizes long-term success over short-term gains
  • Emphasizes importance of company culture and team motivation