Selective Trust Circles

Shaan Puri and Sam Parr discuss their philosophy on transparency in business, particularly advocating for selective sharing of information and success. They emphasize the importance of staying quiet about achievements and being strategic about public disclosure.

• Core Philosophy on Transparency:

  • Be transparent with trusted inner circle (family, coworkers)
  • Don't feel obligated to share with public audience or social media followers
  • Share information only when it benefits you

• When to Stay Quiet:

  • During periods of success ("when you're crushing it")
  • When things are going really well
  • When discussing revenue or business metrics

• Strategic Approach to Sharing:

  • Only talk openly when:
    • Things aren't going well
    • Success is so massive it's uncatchable
  • Be selective about what you reveal publicly
  • Consider potential downsides before sharing

• Transparency Trade-offs:

  • Public sharing can create unnecessary competition
  • Can lead to increased stress and scrutiny
  • May impact business opportunities negatively

• Personal Strategy:

  • Don't value transparency for transparency's sake
  • Share information strategically, not obligatorily
  • Maintain privacy around successful ventures
  • Be honest but selective about what you disclose