Crypto Gaming Rewards
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Dharmesh discusses integrating cryptocurrency rewards into his word game Wordplay.com, creating a sustainable play-to-earn model funded by advertising revenue.
Key Points:
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Core Mechanism:
- Connect players' Ethereum wallets to Wordplay
- Convert advertising revenue into a prize pool
- Distribute rewards to top players periodically
- Start fresh after each payout cycle
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Revenue Source:
- Use Google AdSense revenue (~$90,000/month) to fund player rewards
- Creates sustainable economics without additional funding needed
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Player Experience:
- Players can connect their crypto wallets
- Top performers eligible for cryptocurrency rewards
- Maintains game integrity while adding financial incentives
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Implementation:
- Already added wallet connection capability
- Framework ready for distributing rewards
- Designed to be self-sustaining through ad revenue
The model creates a play-to-earn structure that doesn't rely on external funding or token economics, instead using existing advertising revenue to reward players.
49:42 - 49:58
Full video: 01:28:25SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.