DEXA Scan Framework

A discussion about using DEXA scans (via BodySpec) as a precise way to track body composition and fitness progress over time.

Core Value Proposition

• Provides exact body fat percentage measurements
• Helps track progress when weight alone isn't telling the full story
• Particularly valuable when building muscle while losing fat
• Costs around $45-50 per scan
• Typically done every 3 months to measure progress

Business Model Details

• Mobile service using Mercedes Sprinter vans
• Strong distribution strategy through partnerships
  • Partners with CrossFit gyms and personal trainers
  • Referral system: $20 commission to partners per new customer
• Price point ranges from $40-50 per scan
• Can purchase multi-scan packages for better rates

Target Customer Profile

• Fitness enthusiasts who want precise measurements
• People focused on quantifiable progress
• Those willing to pay for detailed body composition data
• Users of services like Future Fit ($200/month virtual training)
• Data-driven individuals who value scientific measurement

Partnership Opportunities

• Future Fit integration potential
  • Already charging $200/month for virtual training
  • Natural fit for bundling services
  • Shared customer demographic interested in metrics
• Gym partnerships
• Personal trainer networks

Customer Objections

• Some people prefer intuitive tracking
• Question value of frequent measurements
• Cost concerns about subscription model
• May not need external validation of progress