Pattern Interrupt Presentations

A technique for commanding attention in presentations by starting with an unexpected action or pattern interrupt, demonstrated through examples from a podcast discussion.

Key Pattern Interrupt Examples

  • Toastmasters Competition Winner

    • Walked on stage silently
    • Pulled out cigarette and lit it indoors
    • Created tension and confusion in audience
    • Turned it into commentary about sugar vs cigarettes
    • Commanded attention before speaking a word
  • Tony Robbins at Dreamforce

    • Refused to enter until room had energy
    • Required audience participation/clapping before appearing
    • Got standing ovation before even entering
    • Created anticipation and engagement

Elements of Effective Pattern Interrupts

  • Break expected social norms or behaviors
  • Create tension or confusion initially
  • Command attention through unexpected actions
  • Transition smoothly into main message
  • Get audience engaged before core content

Implementation Tips

  • Must transition smoothly into actual content
  • Should relate to your message somehow
  • Creates memorable opening moments
  • Gets audience out of passive mode
  • Sets tone for rest of presentation

Benefits

  • Immediately commands attention
  • Creates memorable moments
  • Gets audience engaged early
  • Breaks through audience's mental barriers
  • Establishes presenter's authority/presence

Key Principles

  • Don't start with standard introductions
  • Create tension through unexpected actions
  • Get audience participation early
  • Break normal presentation patterns
  • Command the room before speaking
28:47 - 30:13
Full video: 56:51
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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