Political News Network Strategy

A strategy to build a political news distribution network by creating multiple coordinated social media pages and using Facebook ads to rapidly build an audience. The approach leverages controversial political content and advertising tactics to grow quickly.

Key Components:

  • Network of Connected Pages:

    • Create multiple themed pages (e.g., "Red Wave", "I Love America")
    • Build following across different sizes (200k-1M followers)
    • Link pages together through shared content
  • Facebook Ad Strategy:

    • Use Facebook Ad Library to research competitors
    • Run politically charged ads without marking them as political
    • Use engagement bait tactics (e.g., "tap thumbs up if you want X removed")
  • Content Strategy:

    • Focus on politically charged content
    • Create controversial headlines and articles
    • Build email list through engagement
  • Growth Metrics Example:

    • Primary page: 1M followers
    • Secondary pages: 650k followers
    • Tertiary pages: 200k followers
  • Alternative Prank Version:

    • Build conservative audience for 2-3 months
    • Suddenly switch to opposite political stance
    • Generate news coverage from the switch
    • Use as marketing/PR portfolio piece

The speaker suggests this could be used either as a legitimate business model or as a marketing stunt to demonstrate viral growth capabilities.

12:01 - 14:56
Full video: 17:01
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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