Emerging Supplement Trends

Sean Frank discusses capitalizing on emerging health and lifestyle trends by creating products that align with these fast-growing markets.

Key Emerging Trends to Capitalize On:

• No Screen Time Products:

  • Physical, tactical toys as alternatives to digital entertainment
  • Bringing back fidget spinners but positioning them as "focus tools"
  • LEGO and other physical toys (Sam mentions spending heavily on these)

• Anti-Microplastics Movement:

  • Glass everything - bottles, containers
  • Products guaranteed to contain no plastic
  • Paper-wrapped shipping instead of plastic packaging

• Health Supplement Trends:

  • Creatine (identified as one of the "biggest ones for the next two or three years")
  • Colostrum ("the early boob milk" that Sam is seeing many ads for)
  • Raw honey (especially from New Zealand companies)
  • Air quality products

• Physical Fitness Shifts:

  • Pilates experiencing a "massive resurgence"
  • "Pilates for guys" as a potential opportunity
  • Yoga trending downward

Strategy for Trend-Based Businesses:

• Start in a growing market where "you can be average and grow very fast"
• Once successful, pivot to adjacent categories to stay relevant
• Example: If in bone broth business, pivot to "protein-focused bone broths" then "bone bars" then "bone supplements"
• Find trends by:
  • Looking at what's happening in your own life (if you're starting out)
  • Going to Erewhon (LA health food store) daily to spot early trends
  • Following "the girlies on TikTok" who often spot trends first
  • Avoiding Reddit and Etsy which are now "AI slop"