Platform Features Drive Reach

A creator's strategy for building a successful content business by leveraging platforms and scaling through multiple channels.

Content Distribution Strategy

• Focus on platform-native content
  • Quick adoption of new features (Reels, TikTok, etc.)
  • Creates viral, quick "life hack" style content
  • Leverages each platform's algorithm for maximum reach

Growth Strategy

• Two-pronged scaling approach:
  • Horizontal expansion across Microsoft suite
    • Started with Excel, expanded to PowerPoint, Word, Outlook
    • Gets early access to new Microsoft features
    • Creates content highlighting new functionality
  • Paid amplification
    • Hired performance marketing agency
    • Puts ad spend behind most viral content
    • Uses engagement to trigger platform algorithms

Revenue Channels

• Course sales
  • Making 6-figures monthly
  • Has achieved $100k+ in single-day sales
  • Current goal: $1M per month
• Corporate training
  • Webinars branded as "high energy Excel parties"
  • Attracts corporate clients (BCG, Target)
  • Customizes existing content for enterprise deals

Operational Structure

• Lean operation
  • Works 15 hours per week (excluding course creation)
  • One overseas virtual assistant ($500/month)
  • Uses Thinkific for courses ($97/month)
  • Video editor for course content
  • Total monthly expenses under $2,000

Market Position

• Current: Making single-digit millions annually
• Near-term projection: $25M/year revenue potential
• Bold prediction: Potential to reach $100M/year in sales
• Strong Microsoft partnership and media coverage
• Diversified platform presence across TikTok, Instagram, YouTube