Home Services Profit Margins

Lincoln Snyder runs Sunshine Exteriors, a home services business in Denton, Texas that helps homeowners "protect their investment" through exterior cleaning and maintenance services.

Business Overview:

• Two-year-old business offering window cleaning, gutter cleaning, power washing, fence staining, and holiday lighting
• Generated $60,000 in revenue last year with over 50% profit margins
• Targeting $150,000 in revenue this year (50% growth)
• Operates with two 1099 subcontractors who handle all field work
• Lincoln focuses on booking, scheduling, and customer acquisition

Customer Acquisition:

• Primary acquisition source is NextDoor platform
• Posts only in his own neighborhood as a "local high school student"
• Acquired approximately 90 customers last year between March and September just from NextDoor
• Uses messaging that emphasizes helping homeowners "protect their investment"
• Offers free estimates through website

Business Model:

• Lincoln is completely "off the field" - subcontractors do all the physical work
• He handles all customer-facing and business development aspects
• Currently exploring paid advertising to scale beyond neighborhood-only marketing
• Considering investing in paid courses to improve marketing skills

Growth Strategy:

• Looking to reliably acquire customers through paid advertising
• Considering whether to invest in paid marketing courses or allocate budget to learn through direct experience
• Seeking to scale beyond the limitations of posting only in his neighborhood