B2B Content Outearns B2C

Shaan Puri shares his perspective on content creation and monetization, particularly comparing B2B (business-to-business) versus B2C (business-to-consumer) approaches. He believes B2B content creation is more reliable and profitable than consumer-facing content.

Key Points:

• Content Creator Economics:

  • Most content creators don't make successful businesses
  • Of the billions of Twitch streamers and YouTubers, very few make over $10k/year
  • Consumer-facing content is highly competitive, even 15-year-olds can do it better

• B2B Content Strategy:

  • Focus on business owners rather than consumers
  • Example: Writing the best newsletter for ecommerce store owners
  • Can create $5-10M/year businesses when fully mature
  • Can target specific industries:
    • Self storage owners
    • Construction businesses
    • Doctors
    • Lawyers

• Market Dynamics:

  • Consumer content is oversaturated
  • B2B content has clearer monetization paths
  • Easier to create value when targeting business owners
  • Can build sustainable revenue streams

• Personal Experience:

  • Questions his own consumer content strategy
  • Feels like competing with "every 15-year-old in America"
  • Acknowledges they're "better and faster and have more time"
  • Realizes it might be "the wrong game to compete in"

• Strategic Advice:

  • Pick a specific business vertical to focus on
  • Create best-in-class content for that vertical
  • Build relationships with business owners
  • Monetize through business-focused products and services