Document Investment Thesis

A discussion about how documenting investment thesis and risks before investing helps maintain perspective during market volatility, illustrated through the Terra/LUNA crash experience.

Investment Documentation Strategy

  • Write down investment thesis and potential risks before investing
  • Document specific scenarios that could go wrong
  • Helps maintain perspective when investments go south
  • Prevents emotional decision-making during market crashes
  • Allows for rational evaluation of investment outcomes

Terra/LUNA Case Study

  • Initial Investment Approach:

    • Put in $250K total ($25K initial + $200K at discount)
    • Investment grew to ~$750K at peak
    • Eventually lost entire investment when LUNA crashed
  • Risk Documentation Benefits:

    • Had documented the exact death spiral scenario that occurred
    • Helped maintain composure during crash
    • Prevented emotional trauma because risks were understood upfront
    • Enabled rational processing of losses

Risk Management Rules

  • Never put more than 15% in any one project
  • Account for black swan risks in crypto projects
  • Maintain diversification across investments
  • Accept that documented risks may materialize
  • Compare actual outcomes to documented scenarios

Mental Framework for Losses

  • View losses as expected possibilities rather than surprises
  • Compare to poker analogies - sometimes you lose even with good odds
  • Focus on making new money rather than dwelling on losses
  • Use market downturns as motivation to work harder
  • Don't constantly calculate net worth during major drawdowns

Recovery Strategy

  • Focus on earning rather than trading during downturns
  • Accept losses as part of investing
  • Use losses as motivation to create new opportunities
  • Maintain perspective by remembering documented risks
  • Keep working on revenue-generating activities
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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