Document Investment Thesis
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A discussion about how documenting investment thesis and risks before investing helps maintain perspective during market volatility, illustrated through the Terra/LUNA crash experience.
Investment Documentation Strategy
- Write down investment thesis and potential risks before investing
- Document specific scenarios that could go wrong
- Helps maintain perspective when investments go south
- Prevents emotional decision-making during market crashes
- Allows for rational evaluation of investment outcomes
Terra/LUNA Case Study
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Initial Investment Approach:
- Put in $250K total ($25K initial + $200K at discount)
- Investment grew to ~$750K at peak
- Eventually lost entire investment when LUNA crashed
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Risk Documentation Benefits:
- Had documented the exact death spiral scenario that occurred
- Helped maintain composure during crash
- Prevented emotional trauma because risks were understood upfront
- Enabled rational processing of losses
Risk Management Rules
- Never put more than 15% in any one project
- Account for black swan risks in crypto projects
- Maintain diversification across investments
- Accept that documented risks may materialize
- Compare actual outcomes to documented scenarios
Mental Framework for Losses
- View losses as expected possibilities rather than surprises
- Compare to poker analogies - sometimes you lose even with good odds
- Focus on making new money rather than dwelling on losses
- Use market downturns as motivation to work harder
- Don't constantly calculate net worth during major drawdowns
Recovery Strategy
- Focus on earning rather than trading during downturns
- Accept losses as part of investing
- Use losses as motivation to create new opportunities
- Maintain perspective by remembering documented risks
- Keep working on revenue-generating activities
37:46 - 38:08
Full video: 01:08:17SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.