5 to 9 Analysis

Shaan Puri's framework for discovering what you're naturally drawn to by examining how you spend your free time and energy.

The 5 to 9 Analysis

  • Look at what you do outside of work hours (5-9pm vs traditional 9-5pm)
  • Identify activities you pursue "beyond what's rational"
  • These reveal your natural interests and potential career paths

Key principles for finding your thing

  • The work has to be the win - not some future hypothetical payoff
  • The biggest risk is "spending your life trying to do a really good job at the wrong thing"
  • Mediocrity is the real danger for high-potential people because it saps:
    • Your will
    • Your time
    • Your resources
    • Your energy
    • Your belief in yourself

The natural interest flywheel

  • You enjoy it → you do it all the time
  • You do it all the time → you get really good at it
  • You get really good at it → you get results
  • Without natural enjoyment, you only work to the extent of motivation/willpower
  • This leads to "so-so" results with no flywheel effect

How to identify your natural interests

Ask others who know you well:

  • "What's my superpower?" - What comes easy to you that's harder for others?
  • "Where do I spend time doing things that feel like play to me but work to others?"

Look for proximity and examples:

  • Being around people doing what interests you helps you follow blueprints
  • Seeing more lifestyles and activities in your area of interest shows you what's possible

Others spot it before you do:

  • Naval's mom noticed he was "always talking about business" even when he thought he wanted to be a physicist
  • She observed him constantly thinking about how to fix or improve businesses naturally
  • He wasn't naturally inclined toward physics despite wanting it because "it's brutal"

What actually matters more than hard work

Hard work is "overrated" - probably the 4th or 5th most important variable:

  1. Project selection - What you work on matters most
    • Working hard in the restaurant industry limits outcomes no matter the effort
  2. Who you work with - Your collaborators and team matter tremendously
  3. Timing and luck - External factors beyond your control
  4. Hard work - Important but not primary

When hard work does matter

  • Skill development - Hard work builds skills that stick with you even when projects fail
  • Early career (20s) - Easy to throw hours at problems when you lack judgment
  • Being serious - Shows commitment and builds capability
  • As you get older with less time/energy, judgment must replace hours

The skill-building principle

  • Most projects fail but skills stick with you
  • Example: Sushi business failed but learned After Effects, iMovie, Photoshop
  • Those skills served well later in Silicon Valley
  • Can apply skills to better projects once you find them

Example: What natural interest looks like

  • Reading Nevada casino annual reports at 11-12pm at night for fun
  • Googling and researching topics that feel like play to you
  • Doing things others would consider a grind but you find enjoyable
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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