Alternative Sweetener Products

Andrew experimented with creating a health-conscious bakery business focused on sugar-free treats using modern alternative sweeteners. The concept aimed to create a "90% as good" healthy alternative to traditional baked goods, similar to how Halo Top revolutionized ice cream.

Key Points:

• Product Concept:

  • Sugar-free cookies using modern alternative sweeteners
  • Used ingredients like allulose, stevia, and monk fruit
  • Targeted health-conscious consumers wanting to reduce sugar intake
  • Aimed for 90% taste similarity to regular cookies

• Business Model:

  • Operated as a ghost kitchen from their office
  • Planned to sell through delivery platforms (DoorDash and Uber Eats)

• Key Challenge:

  • Regulatory issues in Canada
  • Main ingredient (allulose) not approved by Canadian health authorities
  • Had to shut down despite ingredient being "generally regarded as safe"

• Market Positioning:

  • Similar to Halo Top's approach to ice cream
  • Slightly compromised taste for significant health benefits
  • Focused on allowing consumers to eat larger quantities without guilt

The business was ultimately halted due to regulatory constraints, though Andrew indicated he might revisit the concept in the future.