Hard Choices Create Ease
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A decision-making framework that emphasizes choosing the harder path now leads to better long-term outcomes.
Core Concept
- "Easy choices, hard life. Hard choices, easy life" - Jerzy Gregorek
- When faced with tough decisions, people naturally delay or avoid them
- Making the difficult choice immediately leads to better long-term results
- Your brain naturally discounts harder options, making them seem equal to easier ones
Application to Personnel Decisions
- If you think "should I fire this person?" - you probably should
- Key reasoning: You never question keeping exceptional performers
- Important caveat: First ensure the person has:
- Clear role definition
- Clear expectations
- Understanding of what "winning" looks like
- 2-3 weeks to demonstrate improvement after clarity
Decision Making Process
- When stuck between two choices (A vs B):
- Recognize your brain puts a "tax" on difficult choices
- This tax makes hard and easy choices appear equal
- Simply identify which choice is harder
- The harder choice is likely the better option
- Your brain naturally wants to avoid short-term pain
- Don't let short-term difficulty cloud long-term benefits
Common Pitfalls
- Delaying difficult decisions
- Trying to "make it work" when signs show otherwise
- Allowing fatigue to lead to compromised choices
- Letting short-term comfort override long-term benefits
- Not recognizing when your brain is avoiding difficulty
Key Takeaway
The path to improvement often requires embracing short-term difficulty for long-term gain. When in doubt, choose the harder path.
00:23 - 03:14
Full video: 11:18AW
Andrew Wilkinson
Co-founder of Tiny
Wilkinson is the co-founder of Tiny Capital, which owns companies including AeroPress, MetaLab and Dribble. He is also the co-founder and chairman of WeCommerce, a holding company that starts, buys, and invests in the world’s top Shopify businesses.