Hard Choices Create Ease

A decision-making framework that emphasizes choosing the harder path now leads to better long-term outcomes.

Core Concept

  • "Easy choices, hard life. Hard choices, easy life" - Jerzy Gregorek
  • When faced with tough decisions, people naturally delay or avoid them
  • Making the difficult choice immediately leads to better long-term results
  • Your brain naturally discounts harder options, making them seem equal to easier ones

Application to Personnel Decisions

  • If you think "should I fire this person?" - you probably should
  • Key reasoning: You never question keeping exceptional performers
  • Important caveat: First ensure the person has:
    • Clear role definition
    • Clear expectations
    • Understanding of what "winning" looks like
    • 2-3 weeks to demonstrate improvement after clarity

Decision Making Process

  • When stuck between two choices (A vs B):
    • Recognize your brain puts a "tax" on difficult choices
    • This tax makes hard and easy choices appear equal
    • Simply identify which choice is harder
    • The harder choice is likely the better option
    • Your brain naturally wants to avoid short-term pain
    • Don't let short-term difficulty cloud long-term benefits

Common Pitfalls

  • Delaying difficult decisions
  • Trying to "make it work" when signs show otherwise
  • Allowing fatigue to lead to compromised choices
  • Letting short-term comfort override long-term benefits
  • Not recognizing when your brain is avoiding difficulty

Key Takeaway

The path to improvement often requires embracing short-term difficulty for long-term gain. When in doubt, choose the harder path.

00:23 - 03:14
Full video: 11:18
AW

Andrew Wilkinson

Co-founder of Tiny

Wilkinson is the co-founder of Tiny Capital, which owns companies including AeroPress, MetaLab and Dribble. He is also the co-founder and chairman of WeCommerce, a holding company that starts, buys, and invests in the world’s top Shopify businesses.

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