Swag School Business Model

A seminar-based program called "Swag School" that teaches social skills, confidence, and dating abilities specifically targeted at Indian professionals who lack social grace and dating experience. Based on the successful Art of Charm business model that generated $10M/year through boot camps.

Key Points:

  • Program Structure:

    • Group sessions similar to Toastmasters or AA format
    • 4-5 day boot camp style training
    • Includes female instructors for practical learning
  • Core Skills Taught:

    • Physical presence and body language
    • How to interact with women
    • Basic social skills like eye contact
    • Dating etiquette and manners
    • Confidence building
    • How to dress and present yourself
  • Teaching Method:

    • Hands-on practical instruction
    • Real-world scenarios and practice
    • Cannot be learned from textbooks
    • Group support environment
    • Direct feedback and coaching
  • Target Market:

    • Indian professionals
    • Successful in career but lacking social skills
    • Looking to improve dating prospects
    • Willing to invest in self-improvement
  • Business Model:

    • Premium pricing for intensive boot camps
    • Based on proven $10M/year Art of Charm model
    • Focus on transformational results
48:06 - 49:31
Full video: 56:21
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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