3-Year Acquisition Window

Shaan Puri shares his perspective on office culture and branding opportunities, suggesting that companies can inject personality into their workspace through creative branding of everyday office items.

Key Points:

• Office Personality Enhancement:

  • Common office items can be transformed to show company personality
  • Target items include bathroom signs, exit signs, meeting room items, welcome desk materials
  • Goal is to make companies seem like the "fun, interesting version" of themselves

• Branded Office Items Examples:

  • VaynerMedia used branded water bottles
    • Simple Costco bottles with custom labels
    • Made memorable impression on visitors
  • Twitch offered boxed water
    • Unique but impractical due to poor taste and container issues
  • Their company had an "IPO" sign instead of an "EXIT" sign

• Business Opportunity:

  • Create a B2B version of Spencer's (retail store)
  • Focus on office items that make workplaces more engaging
  • Position as "Botox for your company" - injecting personality into corporate spaces
  • Opportunity to brand everyday items:
    • Toilet paper
    • Bathroom mirrors
    • Office signage
    • Meeting room accessories

• Value Proposition:

  • Take common items and make them uncommon
  • Help companies demonstrate personality through physical space
  • Create memorable experiences for visitors and employees