Acquired's 8-Year Doubling Pattern

Ben Gilbert shares how Acquired podcast has grown consistently despite their unconventional approach.

"I'm curious how you guys think about this too. Would we trust our own underwriting more than an acquirer's underwriting? Because what has happened for us is it has doubled every single year for 8 years basically no matter what we do. We can't make it grow faster or slower than that.

It's cash generative, and even with idiots running the business here, it's still doubling. We've got a very consistent pattern where it just doubles every year regardless of what we do."

The story illustrates how Acquired's growth has been remarkably consistent and somewhat immune to tactical changes, suggesting there's an organic ceiling and floor to their growth rate that they can't significantly influence.