Blind Man's Empathetic Sign
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Sam shares a famous copywriting story about how a few words can dramatically change the impact of a message.
"There's this famous copywriting story of a copywriter who sees a homeless guy holding a sign that says 'I'm blind please help me.' The copywriter goes up to the guy and says 'Hey, let me help you out here.' He just writes 'It's beautiful outside' and then adds 'and I'm blind please help.'
The whole point is that if you just add 2 or 3 words, it changes everything."
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.