Health Becomes Cool

Shaan Puri observes a significant shift in the health industry, where preventative health startups are gaining real traction instead of being merely aspirational ventures. He sees evidence of health becoming "cool" and mainstream, creating viable business opportunities in preventative care.

Key Points:

• Cultural Shift in Health Industry:

  • Health is becoming "cool" and mainstream
  • People are increasingly willing to pay for preventative care
  • Content creators like Huberman, Peter Attia, Brian Johnson driving cultural change

• Case Study - Neco Health (Daniel Ek's Company):

  • Launched in London
  • 60,000 signups in 12 weeks
  • $250 per scan offering
  • Potential $15M pipeline in first 3 months
  • Focus on preventative scanning before health issues arise

• Evolution of Healthcare Approach:

  • Traditional Model: Reactive - treat symptoms after they appear
  • New Model: Preventative - scan before issues develop
  • Goal: Early detection and prevention of health problems

• Market Segmentation Evolution:

  • Started with "freaks and geeks" (innovators)
  • Moved to "wannabes" (early adopters)
  • Now reaching "smart reasonable person" (early majority)
  • Indicates broader market acceptance

• Business Viability:

  • Previously seen as "wishful thinking"
  • Now showing real customer demand
  • People willing to pay premium for preventative care
  • New segment of bell curve "unlocked" for health businesses