Showmanship Enhances Impact
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A framework for adding showmanship and presentation elements to make experiences more engaging and memorable, based on examples from various contexts.
Core Concept of Showmanship
- Making ordinary moments more engaging through intentional presentation
- Taking something standard and adding extra flair or creativity
- Creating memorable experiences by going beyond the basic requirements
- Focusing on how something is delivered, not just what is delivered
Examples of Effective Showmanship
-
Sports/Entertainment
- Baseball player entrance with live trumpet player
- Created special moment beyond standard player introduction
- Elevated routine moment into memorable experience
-
Education
- Teacher creating elaborate reveal for school musical announcement
- Used video, interactive elements, and treasure hunt style clues
- Transformed basic announcement into engaging experience
- Students became invested despite recognizing "cheesiness"
-
Parenting
- Converting meal time into game show format
- "Closed eyes game" for trying new foods
- Changed presentation of food without changing the food itself
- Made routine task more engaging through creative delivery
Benefits of Adding Showmanship
- Increases engagement from audience/participants
- Makes routine tasks more enjoyable
- Creates memorable experiences
- Builds stronger connections
- Can achieve better results through enhanced participation
Implementation Tips
- Identify moments that could benefit from extra presentation
- Look for small opportunities to add creative elements
- Don't overcomplicate - simple changes can have big impact
- Focus on making things "dope" rather than just functional
- Consider how to change presentation without changing core activity
Key Mindset Shift
- Move beyond pure functionality to consider experience
- Ask "how can this be more awesome?"
- Look for opportunities to add creative elements
- Make showmanship a standard rather than an extra
- Focus on creating memorable moments in everyday situations
53:20 - 54:11
Full video: 01:08:19SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.