Showmanship Enhances Impact

A framework for adding showmanship and presentation elements to make experiences more engaging and memorable, based on examples from various contexts.

Core Concept of Showmanship

  • Making ordinary moments more engaging through intentional presentation
  • Taking something standard and adding extra flair or creativity
  • Creating memorable experiences by going beyond the basic requirements
  • Focusing on how something is delivered, not just what is delivered

Examples of Effective Showmanship

  • Sports/Entertainment

    • Baseball player entrance with live trumpet player
    • Created special moment beyond standard player introduction
    • Elevated routine moment into memorable experience
  • Education

    • Teacher creating elaborate reveal for school musical announcement
    • Used video, interactive elements, and treasure hunt style clues
    • Transformed basic announcement into engaging experience
    • Students became invested despite recognizing "cheesiness"
  • Parenting

    • Converting meal time into game show format
    • "Closed eyes game" for trying new foods
    • Changed presentation of food without changing the food itself
    • Made routine task more engaging through creative delivery

Benefits of Adding Showmanship

  • Increases engagement from audience/participants
  • Makes routine tasks more enjoyable
  • Creates memorable experiences
  • Builds stronger connections
  • Can achieve better results through enhanced participation

Implementation Tips

  • Identify moments that could benefit from extra presentation
  • Look for small opportunities to add creative elements
  • Don't overcomplicate - simple changes can have big impact
  • Focus on making things "dope" rather than just functional
  • Consider how to change presentation without changing core activity

Key Mindset Shift

  • Move beyond pure functionality to consider experience
  • Ask "how can this be more awesome?"
  • Look for opportunities to add creative elements
  • Make showmanship a standard rather than an extra
  • Focus on creating memorable moments in everyday situations
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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