Post-Campaign Tool Monetization

A business opportunity exists in making sophisticated campaign tools and data analytics accessible to smaller-scale political campaigns by packaging and translating techniques used in presidential campaigns for local elections.

Key Points:

• Target Market:

  • Local political campaigns (county executive, state representative)
  • Campaigns run by non-professionals (like family members acting as campaign managers)
  • Small-scale campaigns without access to sophisticated tools

• Business Opportunity:

  • Bridge the gap between available sophisticated tools and what engaged laypersons can actually use
  • Create more accessible and affordable versions of presidential campaign-level tools
  • Package data and modeling capabilities for smaller campaigns

• Timing Strategy:

  • Launch during the post-election window
  • Capitalize on campaign professionals looking for new opportunities
  • Take advantage of when campaign staff are more willing to share techniques and insights

• Value Proposition:

  • Make presidential campaign-level sophistication available to local campaigns
  • Create tools that match the technical capabilities of non-professional campaign managers
  • Price products appropriately for smaller campaign budgets

• Market Entry Point:

  • Focus on the tech end of political business
  • Develop simplified versions of data and modeling tools
  • Create user-friendly interfaces for campaign management