Healthcare App Distribution

A solo founder built a successful app for people with panic attacks called "Rooted", achieving significant growth through focused app store optimization and B2B healthcare partnerships.

Key Points:

• Product Focus:

  • Targeted specifically for panic attacks, not broad anxiety or sleep
  • Features include panic button, breathing exercises, educational content
  • Keeps most features free to help as many people as possible

• Growth Strategy:

  • 2+ million downloads without paid marketing
  • Dominated app store search for "panic attack" while others went too broad
  • Built success through app store optimization (ASO) and organic reviews
  • Snowballed through word of mouth and high ratings (4.9 rating with thousands of reviews)

• Business Development:

  • Sources healthcare company deals through LinkedIn outreach
  • Closes deals directly with healthcare providers
  • Providers offer app to their members (e.g., 50,000 member deals)
  • Operates without sales team or employees

• Operating Model:

  • Solo founder with few contractors
  • No full-time employees by choice
  • Recently transitioned to full-time
  • Built without prior tech experience or coding ability
  • Uses overseas contractors for development