Target Predicts Pregnancies
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A story about how Target's data analytics predicted a teen's pregnancy through her shopping patterns before her family knew.
"There's a famous story about a 16-year-old woman getting mailed stuff to her dad's home saying 'baby supplies.' The dad was like 'Hey, my daughter's 16, she's not pregnant, what are you talking about?' Turns out she was pregnant and they knew it because of her Target shopping patterns."
This story illustrates how grocery stores and retailers track buying behavior through phone numbers and loyalty programs to understand customer patterns and send targeted marketing materials.
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.