Creator Subscription Platform

Shaan discusses creating a Shopify-style platform for content creators to host and monetize their subscription content independently, without relying on platforms like OnlyFans. The idea came from discovering OnlyPage.com, a creator who built their own branded subscription site.

Key Points:

  • Core Concept:

    • Platform for creators to host subscription content on their own domain
    • Similar to how Shopify lets merchants have their own storefront vs selling on Amazon
    • Allows direct customer relationships vs platform dependency
  • Key Advantages Over OnlyFans:

    • Creators get their own branded domain
    • Direct access to customer data (email addresses)
    • Ability to remarket to churned customers
    • Control over their own platform/storefront
  • Business Model:

    • Take smaller percentage than OnlyFans
    • Provide technology infrastructure
    • Handle payments and content delivery
    • Enable community features (optional)
  • Target Market:

    • Content creators with large followings
    • Creators wanting more control over their business
    • Anyone currently using OnlyFans or similar platforms
    • Video content creators and course sellers
  • Example Implementation:

    • Referenced UScreen.tv as company already doing this
    • Claims $150M earned by creators annually
    • 9M end users on platform
    • Bootstrapped business doing $20M+ ARR
48:11 - 54:40
Full video: 58:52
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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