Creator Subscription Platform
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Shaan discusses creating a Shopify-style platform for content creators to host and monetize their subscription content independently, without relying on platforms like OnlyFans. The idea came from discovering OnlyPage.com, a creator who built their own branded subscription site.
Key Points:
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Core Concept:
- Platform for creators to host subscription content on their own domain
- Similar to how Shopify lets merchants have their own storefront vs selling on Amazon
- Allows direct customer relationships vs platform dependency
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Key Advantages Over OnlyFans:
- Creators get their own branded domain
- Direct access to customer data (email addresses)
- Ability to remarket to churned customers
- Control over their own platform/storefront
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Business Model:
- Take smaller percentage than OnlyFans
- Provide technology infrastructure
- Handle payments and content delivery
- Enable community features (optional)
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Target Market:
- Content creators with large followings
- Creators wanting more control over their business
- Anyone currently using OnlyFans or similar platforms
- Video content creators and course sellers
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Example Implementation:
- Referenced UScreen.tv as company already doing this
- Claims $150M earned by creators annually
- 9M end users on platform
- Bootstrapped business doing $20M+ ARR
48:11 - 54:40
Full video: 58:52SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.