Side Project Management Framework

A framework for managing side projects while working at a company, based on Shaan Puri's experience at Twitch and Sam Parr's experience at HubSpot.

Key Principles for Side Project Management

  • Be upfront about your intentions with management
  • Ensure main job performance remains high
  • Structure time efficiently to handle both responsibilities
  • Have clear boundaries and expectations

Three Approaches to Handle Side Projects

  1. Clean Exit Option

    • Acknowledge if you're "one foot out the door"
    • Have honest conversations about future plans
    • Consider transitioning out if focus is split
  2. Investment Relationship

    • Build relationship with current employer
    • Position yourself for future investment opportunities
    • Example: Emmett (Twitch CEO) offered to invest in Shaan's future ventures
  3. Performance Agreement

    • Set clear expectations for main job performance
    • Define success metrics
    • Maintain high standards while pursuing side projects
    • Address performance issues immediately if they arise

Time Management Strategies

  • Use lunch breaks for side project work
  • Schedule around company core hours
  • Be efficient with overlapping responsibilities
  • Ensure side projects don't interfere with main responsibilities

Success Factors

  • Alignment with company goals (when possible)
  • Transparency with management
  • Maintaining high performance standards
  • Clear communication about boundaries
  • Building trust through consistent delivery

Red Flags to Watch For

  • Declining performance in main role
  • Loss of focus during work hours
  • Resentment from management
  • Unclear boundaries between projects
  • Lack of transparency about activities

The key is being honest about intentions while maintaining high performance standards in your main role. Success depends on clear communication and delivering results consistently.

16:41 - 18:01
Full video: 56:51
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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