Minority Certification Contract Arbitrage

A business model leveraging minority business certification status to win contracts, particularly with Fortune 500 companies and government organizations that have diversity quotas to meet.

Key Components:

  • Get Certified:

    • Obtain MBE (Minority Business Enterprise) certification
    • Requires documentation like birth certificates to prove minority status
    • Available to minorities in America (including Indian-Americans)
  • Contract Opportunities:

    • Fortune 500 companies have diversity quotas to fill
    • Government agencies prioritize minority-owned businesses
    • Companies specifically seek out certified minority-owned businesses for RFPs
  • Revenue Model (as described by Magic Johnson example):

    • Win contracts through minority certification status
    • Partner with or outsource work to larger firms (like Deloitte or KPMG)
    • Take approximately 15% of revenue while larger firm handles execution
    • Act as a certified minority-owned front while white-labeling services
  • Target Categories for Contracts:

    • Minority-owned businesses
    • LGBTQ-owned businesses
    • Women-owned businesses
    • Veteran-owned businesses

This model essentially creates a business that serves as an intermediary, leveraging certification status to win contracts and then partnering with established firms to fulfill the work.

NP

Neil Patel

Digital marketing pioneer and founder of multiple successful companies. Recognized by President Obama as a top entrepreneur under 30.

Author of a New York Times bestseller and featured on Forbes' list of top online marketers.

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