Minority Certification Contract Arbitrage
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A business model leveraging minority business certification status to win contracts, particularly with Fortune 500 companies and government organizations that have diversity quotas to meet.
Key Components:
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Get Certified:
- Obtain MBE (Minority Business Enterprise) certification
- Requires documentation like birth certificates to prove minority status
- Available to minorities in America (including Indian-Americans)
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Contract Opportunities:
- Fortune 500 companies have diversity quotas to fill
- Government agencies prioritize minority-owned businesses
- Companies specifically seek out certified minority-owned businesses for RFPs
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Revenue Model (as described by Magic Johnson example):
- Win contracts through minority certification status
- Partner with or outsource work to larger firms (like Deloitte or KPMG)
- Take approximately 15% of revenue while larger firm handles execution
- Act as a certified minority-owned front while white-labeling services
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Target Categories for Contracts:
- Minority-owned businesses
- LGBTQ-owned businesses
- Women-owned businesses
- Veteran-owned businesses
This model essentially creates a business that serves as an intermediary, leveraging certification status to win contracts and then partnering with established firms to fulfill the work.
05:44 - 14:15
Full video: 01:11:39NP
Neil Patel
Digital marketing pioneer and founder of multiple successful companies. Recognized by President Obama as a top entrepreneur under 30.
Author of a New York Times bestseller and featured on Forbes' list of top online marketers.