Skill Stack Value

The concept of combining two different skills at a "good enough" level can create unique value and differentiation in the market, often better than mastering just one skill.

Core Concept

• Don't need to be the best at either skill
• Creating unique combinations makes you stand out
• Being "dangerous enough" at both skills is sufficient
• Differentiation comes from the unusual pairing

Real World Examples

• My Hour & Sam's Podcast

  • Not the richest hosts
  • Not the smartest hosts
  • Not the best prepared
  • Not the best researchers
  • But combines business insight with humor just enough to work

• Milk Road (Crypto Newsletter)

  • Not trying to be the smartest crypto analysts
  • Not trying to be pure comedy
  • Combines crypto knowledge with humor
  • Differentiates from other purely technical crypto content

• Real Estate Broker on TikTok (Farfakte Apartments)

  • Shows hilariously bad apartments
  • Combines real estate listings with comedy
  • Uses viral hook of overpriced NYC apartments
  • Converts entertainment followers into real clients
  • Different from traditional real estate marketing

Benefits of This Approach

• Creates completely new categories
• Less competition than trying to be the absolute best
• More memorable and shareable
• Easier to stand out in the market
• Don't need to compete with pure specialists

Key Principles

• Find two skills that aren't usually combined
• Get good enough at both to be credible
• Focus on the unique combination rather than mastery
• Use the differentiation to create your own category
• Let the uniqueness of the combination be your advantage