Office Supply Menu Hack
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A restaurant that names all menu items as common office supplies to help customers expense their meals through corporate expense accounts.
Key Points:
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Menu Naming Strategy:
- Items named as office supplies (e.g., "USB Wired Mouse" for $5 french fries)
- Uses common office supply terminology that appears legitimate on expense reports
- Makes it easy for customers to submit meals as business expenses
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Example Implementation:
- Number system (like #1, #2, #3) corresponding to office supplies
- Mini dry erase boards
- Pack of pencils
- USB wired mouse
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Business Advantage:
- Helps customers easily expense meals through corporate accounts
- Creates a unique marketing angle
- Clever workaround for business expense policies
This is a marketing hack that makes it easier for customers to expense meals while maintaining plausible deniability on expense reports.
49:56 - 50:26
Full video: 01:05:14SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.