Office Supply Menu Hack

A restaurant that names all menu items as common office supplies to help customers expense their meals through corporate expense accounts.

Key Points:

  • Menu Naming Strategy:

    • Items named as office supplies (e.g., "USB Wired Mouse" for $5 french fries)
    • Uses common office supply terminology that appears legitimate on expense reports
    • Makes it easy for customers to submit meals as business expenses
  • Example Implementation:

    • Number system (like #1, #2, #3) corresponding to office supplies
    • Mini dry erase boards
    • Pack of pencils
    • USB wired mouse
  • Business Advantage:

    • Helps customers easily expense meals through corporate accounts
    • Creates a unique marketing angle
    • Clever workaround for business expense policies

This is a marketing hack that makes it easier for customers to expense meals while maintaining plausible deniability on expense reports.

SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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Host
Restaurateur
E-commerce