Premium Bathroom Subscriptions

A company called Aunt Flow creates premium bathroom product dispensers and supplies for schools, universities and businesses, focusing on feminine hygiene products with an upscale, modern design aesthetic.

Key Points:

• Product & Design:

  • Premium dispensers for tampons and menstrual products
  • Modern, attractive design (compared to traditional "boring silver boxes")
  • Makes institutional bathrooms more "female friendly"

• Business Model:

  • $300 initial installation fee per dispenser
  • $1,300/year subscription for product refills
  • Example: $9,000 annual revenue from a school with 20 bathrooms

• Current Traction:

  • 900 organizations as customers
  • Clients include:
    • Princeton University
    • Apple retail stores
    • Netflix
    • Disney
    • Twitter
    • Quicken Loans
  • 4-year contract with Utah K-12 schools
  • On track for $10M revenue in 2022 (tripled from previous year)

• Market Drivers:

  • States requiring schools to offer these products (California, Colorado, Michigan)
  • Social impact angle - donates products to "menstruators in need"
  • Defensible business - clients unlikely to have multiple vendors once installed