Rebecca Zamolo's YouTube Empire
Share
A story about a successful YouTuber named Rebecca Zamolo who has built an impressive content empire with her husband.
"Rebecca and her husband Matt run multiple YouTube channels. On her personal channel, she has 10-12 million subscribers, and they have 7 channels total - one for her dog, one for her husband, one for gaming, and various other content.
They're releasing 8 videos a week with a team of 6-8 people. These aren't just short clips - they're sometimes 40-minute long videos with full storylines. For example, they'll create content like 'we moved into this new house and there was this weird door in my bedroom' and turn it into a whole story about a secret passage with a villain.
While I was talking to her, she mentioned they have about 8 people downstairs - their crew for film, audio, and editors. The scale is incredible - even her dog's gaming channel has around 400,000 subscribers, which is 10-20 times more than our podcast channel.
They treat it like a real business, not just a hobby. If you dedicate 40-50 hours a week and start from scratch, you can get big really fast, but you have to treat it like a proper business operation."
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.