Professional Experience Tours
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A business model centered around creating experience-based tours led by retired professionals (particularly law enforcement), leveraging their unique experiences and insider knowledge to create compelling tourist experiences.
Core Concept
- Retired professionals (especially cops) lead authentic, experience-based tours
- Current example: NYC Crime Walk by retired NYPD officer
- Charges $120-130 per person
- Has served 8,000 guests
- Generated approximately $1 million in revenue
Expansion Opportunities
- Extend to other professional backgrounds:
- SWAT officers
- Military veterans
- Firefighters
- Any profession with interesting "behind-the-scenes" appeal
Additional Applications
- Factory tours
- Warehouse operations tours
- Police station tours
- Firefighter station tours
- Brewery tours (existing successful model)
Value Proposition
- Provides authentic experiences from real professionals
- Appeals to people wanting safe exposure to "adventure"
- Creates additional revenue streams for facilities/venues
- Offers retired professionals new income opportunities
- Satisfies public curiosity about "behind-the-scenes" operations
The model works because it combines authentic expertise with public curiosity about specialized professions and operations, while creating value for both the tour guides and the venues involved.
33:43 - 37:14
Full video: 01:13:44SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.