Buyers Before Sellers

Morgan from DealBuilder shares insights about marketplace dynamics in business acquisitions, particularly focusing on the seller-buyer relationship and customer acquisition strategies.

Key Points:

• Marketplace Dynamics

  • Buyers are abundant and easy to find
  • Seller side is the harder challenge
  • Free signup creates low friction for buyers
  • "Everyone thinks buyers are the problem, but it's super easy to find them"

• Seller Acquisition Strategy

  • Growth primarily through referrals
    • Accountants
    • Other brokers
  • Focus on awareness building
    • Many business owners don't know these solutions exist
    • Simple marketing message: "You can sell your business on our platform"

• Distribution Channels

  • Centers of influence
  • Professional referral networks
  • Word of mouth from existing users

• Value Proposition for Sellers

  • Many business owners undervalue their companies
  • Platform provides validation and structure
  • Makes selling process more accessible

• Growth Strategy

  • Focus on quality referrals over paid acquisition
  • Build relationships with key influencers
  • Leverage existing professional networks
  • Create awareness in untapped markets

This perspective challenges the common assumption that buyer acquisition is the primary challenge in marketplaces, instead highlighting the importance of focusing on seller acquisition and education.