Gulf War TV Crisis
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A story about how Guthy-Renker almost went bankrupt during the Gulf War because their infomercial business model was disrupted by war coverage.
"By 1990 we were doing $36 million a year, but we almost went bankrupt because the Gulf War starts in '91 and all television attention goes to that. The infomercial business just sucks and we had to basically fire everybody just to stay alive during that year because infomercials were not converting - the war was taking everybody's attention.
We had to basically fire everybody just to stay alive during that year because they were infomercials just not converting, the war was taking everybody's attention."
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.