CEO Misses Musk Announcement
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A moment in the interview reveals a significant disconnect between Twitter/X's CEO Linda Yaccarino and owner Elon Musk's plans for the platform.
During the interview, when the reporter Julia Boorstin informed Linda that "Elon Musk announced you're moving to an entirely subscription-based service," Linda appeared caught off guard.
"Could you repeat that?" Linda asked.
When the reporter confirmed "Elon Musk announced you're moving to an entirely subscription-based service," Linda responded defensively, "Did he say we were moving to it specifically or is thinking about it?"
The reporter affirmed "He said that's the plan," and asked if he had consulted her before announcing it.
Linda's response was notably tense: "We talk about everything," while avoiding eye contact and looking to the crowd.
This exchange highlighted what appeared to be a lack of alignment between the CEO and owner on major platform decisions.
Julia Boorstin
CNBC Senior Media & Tech Correspondent covering the intersection of media, technology, and innovation.
Launched the CNBC Disruptor 50 and authored bestseller "WHEN WOMEN LEAD".
Former Fortune Magazine writer and CNN Headline News contributor with a Princeton University degree in history.