K-Swiss Gary Vee Revival

Gary Vaynerchuk discusses how he helped revitalize the K-Swiss brand through a collaboration.

"K-Swiss was finished, dead, done. We were at the forefront of that leverage and we fucking exploded. Not only did we sell a fuckload of Gary Vee sneakers, but the residual effect on the brand was very real. That was the closest I've come to testing my machine, only difference was it was a fake test because I was so involved with it in the face."

He mentions that K-Swiss has since been sold to a Chinese apparel company, but the marketing collaboration was highly successful in breathing new life into the brand before that transition.