Million-Dollar Hour Framework

Rob Dyrdek's framework for maximizing time value and ROI through careful tracking and analysis of activities.

Core Philosophy

• Goal is to generate $1M per hour of work
• Focus on passive income and high-leverage activities
• Strict time tracking and ROI analysis for all activities
• Emphasis on efficiency and optimization

Time Management Strategy

• Works approximately 40 hour weeks total
• Allocates only 4% of time to TV production (4 days/month, 5 hours/day)
• Uses detailed time tracking system
• Evaluates all activities through post-tax dollars per hour lens

Investment Framework

• Focuses on two main categories:
  • Real estate investments
  • Self-created businesses
• Prioritizes passive income streams
  • Real estate generating 5-6% tax-free cash flow
  • 7-10% equity growth long term
  • Aims for 15-16% IRR minimum
• Cash management
  • Keeps significant liquid assets in high-yield funds
  • Targets blended 10% return on cash positions
  • Uses money markets yielding ~5%

Business Creation Strategy

• Looks for opportunities with:
  • Recurring revenue potential
  • High margins
  • Scalability
• Focuses on businesses that can be sold for significant multiples
• Evaluates deals through multiple angles to maximize value
• Emphasizes understanding unit economics and probability of success

Wealth Building Results

• Started nearly from zero in 2016 (~$15-20M net worth)
• Built to ~$350M net worth by 2023
• Majority of wealth created between 2018-2022
• Targets becoming a billionaire through compound growth
• Has detailed financial modeling through 2050

Key Success Metrics

• Measures everything through post-tax per hour value
• Targets activities that generate $1M+ per hour
• Focuses on tax efficiency and long-term capital gains
• Prioritizes deals with multiple revenue streams or exit opportunities