AI Sound Effect Generation
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Guillermo Rauch shares how he uses AI to create custom sound effects for his projects.
"I've vite coded a few things that required sound and instead of googling for open source sound effects or whatever, I just went to 11 Labs and I prompted for that. I can do that because I know everything that kind of exists in the AI world. I know that 11 Labs exists."
This approach represents a shift in how developers can work with audio assets, using AI prompting rather than traditional sound libraries.
Guillermo Rauch
CEO and founder of Vercel, creator of Socket.IO
Guillermo Rauch is an Argentine-born software engineer and entrepreneur best known as the founder and CEO of Vercel (originally ZEIT, founded 2015), a cloud application company that created and maintains the Next.js web development framework. Before Vercel, he created Socket.IO, the widely-used real-time event-driven JavaScript communication library. Vercel raised $250 million in a Series E round in May 2024 at a $3.25 billion valuation and is also the maker of the v0 AI web development tool and the AI SDK.