Deep vs Wide Networks

A discussion on the strategic value of building deep, meaningful relationships with a small group versus maintaining many surface-level connections.

Wide vs Deep Networking Strategy

• Wide Strategy:

  • Many light connections and loose ties
  • Lots of acquaintances
  • Limited depth in relationships
  • Less reliable when you need help

• Deep Strategy:

  • Focus on 10 or fewer close relationships
  • Build implicit trust
  • People who would "go to war for you"
  • Ability to share sensitive information freely
  • Can count on them when needed

Benefits of Deep Strategy

• Information sharing

  • Can discuss sensitive topics (compensation, deals, etc.)
  • Open dialogue about business strategies
  • Comfortable asking for help or advice

• Deal Flow

  • Priority access to opportunities
  • Willing to vouch for each other
  • Put credibility on the line for one another

Implementation Methods

• Create immersive experiences

  • Avoid short zoom calls and meetings
  • Plan longer, meaningful interactions
  • Share unique experiences together
  • Examples:
    • Road trips
    • Attending events together
    • Extended stays at properties

• Property Strategy

  • Have a location outside major cities
  • Invite people for extended stays
  • Creates environment for deeper connections
  • Examples cited:
    • Chris Sacca's Tahoe cabin
    • Vivi's LA property
    • Cowboy Cerrone's Denver location

Key Principles

• Quality over quantity in relationships
• Invest time in fewer, stronger connections
• Create environments conducive to building trust
• Focus on shared experiences over transactional meetings
• Build relationships on your own terms and territory