Three-Person Content Structure

Ariel Helwani shares his current content team structure and philosophy on running a media operation.

Current Team Structure

• 3 core team members
  • 1 person for social media
  • 1 person for video
  • 1 person for audio

Key Operating Principles

• Minimal team can still be effective
  • Previously did interviews with just one cameraman
  • No need for large teams to produce quality content
  • Doesn't require audio person for basic operations

Growth Aspirations

• Looking to expand team strategically
  • Inspired by Pat McAfee's model of ~8 person team
  • Wants to add additional social media personnel
  • Desires someone dedicated to scheduling
  • Plans to develop merchandise operations

Content Creation Philosophy

• Consistency is critical

  • Must pick specific days and stick to them
  • Can't skip or take random breaks
  • Need to be reliable and professional

• Relationship building is essential

  • Maintain contact beyond just when needed
  • Show genuine interest in subjects' lives
  • Build authentic connections with guests
  • Keep initial interviews short (20 mins) to encourage return visits

• Social Media Focus

  • Cannot run show without social presence
  • Must post clips regardless of follower count
  • Essential for content distribution

Work Schedule Considerations

• Demanding schedule
  • Late night events (UFC fights ending 12-1am ET)
  • Post-event recap shows
  • Regular weekly content production