Time Under Tension Builds Poise

A lesson about maintaining composure and poise under pressure, using weight lifting as a metaphor for handling business challenges.

The Weight Lifting Metaphor

  • During challenging reps:
    • First 3-4 reps are easy
    • Next 4 reps get harder
    • Last 3-4 reps become shaky and difficult
  • Natural instinct is to:
    • Rush through the difficult parts
    • Just "get it done"
    • Sacrifice form for completion

The Time Under Tension Principle

  • The most gains come from the hardest moments
  • When feeling pressure:
    • Slow down instead of speeding up
    • Maintain proper form
    • Show poise under difficulty
  • Don't panic when feeling the "burn"
  • Maximize the value of challenging moments

Business Application

  • When problems arise:
    • Stay calm when others panic
    • Slow down decision making
    • Address situations with poise
  • Don't overreact to stimuli
  • Turn crisis moments into opportunities for growth
  • Focus on proper execution rather than quick fixes

Key Takeaway

  • The natural instinct to rush through difficulties is often wrong
  • Real growth happens during moments of tension and challenge
  • Maintaining composure under pressure leads to better outcomes
  • Apply this principle across business, fitness, and life challenges
46:40 - 47:14
Full video: 53:26
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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