Facebook Ad Growth Explosion

Austin Rief shares how Morning Brew aggressively scaled their newsletter through Facebook ads in 2018.

"We spent every penny we possibly could. I would track daily cash flow to make sure that we had enough money. 2018 was the year for us. There were days in 2018 we were growing 20,000 subscribers - we would do these MacBook giveaways where we would grow 25,000 subscribers in a day. We spent every dollar we could possibly find, and my only regret is we couldn't figure out a way to find more money to put more money into Facebook ads.

By the end of that year we were spending at least $500K a month on ads. We spent what you [Sam] did in revenue almost just pumping growth back in. We went from a hundred thousand to a million subscribers in 2018."