Daily Retail Contact System

A story about extreme persistence in retail sales, showing how daily follow-ups and personal connection led to major retail success.

Core Sales Strategy

• Made list of every retail buyer in every region globally
• Contacted each buyer daily through email or phone
• Memorized buyer names and details (even 15 years later)
• Maintained persistence despite rejection
• Focused on personal connection with buyers

Example of Persistence (Walmart Case)

• Emailed Walmart buyer (Jen) every single day
• Continued despite explicit requests to stop
• Used personal touch in responses
  • "Listen Jen, I'm sorry, it's just a great product"
  • Kept enthusiasm high in every interaction
• Finally received the "two most beautiful words": "send sample"
• Resulted in massive order: 2M units ($30M value)

Hong Kong Buyer Meeting

• Claimed to have showroom when asked by potential buyer
• Rented tiny cubicle in red light district
• Slept in cubicle to save hotel costs
• Converted single-person changing room into makeshift showroom
• Successfully secured major order despite unconventional setup

Results and Outcomes

• Initial company revenue: $150K/year
• Walmart order size: 2M units ($30M)
• Required scaling factory production dramatically
• Learned basic Chinese to manage production
  • Only learned "too slow" and "go faster"
• Ultimate outcome: Product didn't sell
  • Started at $30 retail
  • Gradually discounted to $0.50
  • "Like concrete on the shelf"

The framework demonstrates how extreme persistence and creativity in sales can lead to major opportunities, though success isn't guaranteed even with a large order.