Hiding The Honda

Sean Frank shares a story about the early days of his business when he and his CMO Connor were struggling financially.

"There was a time when we were running the agency where we did not have a thousand dollars. Connor's dad gave him a car - it was a 1997 Honda Civic that smelled and the paint was peeling, windows didn't work. We would take it to meetings and we would have to park it behind buildings so people didn't see us get out of this junky car.

I'm from a very poor, bad area where kids died of fentanyl overdoses, and I lived in a flop house with like 14 guys living in bunk beds when I moved to LA. So I'm not scared to go back to zero. I'm more willing to take risks because things were never that bad. Also being willing to eat shit - if I have to be a waiter, we'll figure it out. That fortitude, not being so ego-tied to whatever you're doing. If I have to pack boxes, I'm gonna pack boxes."