Honorary Land Titles
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A business selling small plots of land in Dublin (or similar locations) that come with honorary titles (like "Sir"), validated by successful TikTok marketing campaigns. The business leverages people's desire for novelty and status symbols.
Key Points:
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Product Offering:
- Small plots of land (1 foot by 1 foot)
- Comes with official honorary title (e.g., "Sir")
- Located in places like Dublin
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Marketing Strategy:
- Heavy focus on TikTok advertising
- Already proven successful through viral content
- Appeals to people's desire for unique experiences/status
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Business Model:
- Low cost to acquire land
- High margins on small plot sales
- Leverages novelty factor and social status appeal
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Similar Successful Models:
- Comparable to selling stars in space
- Follows pattern of selling novelty ownership rights
- Proven market for symbolic/honorary purchases
The business demonstrates how simple ideas with the right marketing angle can succeed, especially when tapping into people's desire for unique experiences and status symbols.
41:34 - 42:35
Full video: 01:12:19SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.